Mary Clark Navarro Portfolio Copywriting Content Marketing Brand Marketing Marketing Strategy

Copywriting

Methodist Healthcare: Living Well Network

  • My Role

    I served as the lead copywriter on this project, working directly with software developers and designers.

  • Client Project Needs

    Methodist Living Well connects people to behavioral health resources, educates people about mental health and advocates for more communication and resources for mental health. The client wanted to update the copy to be more conversational, engaging, and inclusive.

  • My Approach

    I studied the target market's needs, pain points, challenges, and expectations as well as the healthcare network's objectives. Collaborated with designer and developers to deliver a cohesive approach.

  • Final Result

    Conversational content that is sensitive to audience's needs and further enhances the healthcare network's brand voice.

Content Marketing, Brand and Marketing Strategy

Financial Whitepaper

  • My Role

    I served as the Content Marketing Strategist.

  • Client Project Needs

    Create a conversion-ready lead magnet for target market (financial execs) based on primary sources and internal research

  • My Approach

    Collaborated with product marketing leads, CMO, and VP of Brand Marketing. Content based on internal IT expense management research, customer surveys and interviews, and leading technology research firms. Managed entire content production process from topic generation to publication.

  • Final Result

    Evergreen lead magnet primed for lead generation campaigns

Content Marketing, Brand and Marketing Strategy

Archer Health Website Launch

  • My Role

    Content Marketer and Copywriter

  • Client Project Needs

    Launch new website for ondemand, onsite healthcare company

  • My Approach

    Interviews and collaboration with client contact. Collaboration with designer, developer, project manager. Exploration of target market and personas.

  • Final Result

    Accessible, engaging copy; brand voice, tone, and personality

Content Marketing, Brand and Marketing Strategy

Dixon and Dixon Transportation Website Relaunch

  • My Role

    Content Marketer

  • Client Project Needs

    Completely update website look and feel, brand voice and tone

  • My Approach

    Direct collaboration with client and designer, audience research, brand research

  • Final Result

    Professional, conversion-ready copy with strong brand personality

Marketing Strategist, Content Marketer, Copywriter

Lokion Website Relaunch

  • My Role

    Marketing Strategist, Content Marketer, Copywriter

  • Client Project Needs

    Completely research outdated website with new service lines, new personas, copy that fits brand personality

  • My Approach

    I managed the project with developers, designers, and Chief Revenue Officer. Did brand research, personas, market research, worked with subject matter experts, etc.

  • Final Result

    Completely refreshed site that aligns with brand values and personality, speaks to audience needs and expectations, and highlights key differentiators

Content Marketing, Brand and Marketing Strategy

Your Next Big Project

  • My Role

    Content Marketer

  • Client Project Needs

    Completely update website look and feel, brand voice and tone

  • My Approach

    Direct collaboration with client and designer, audience research, brand research

  • Final Result

    Professional, conversion-ready copy with strong brand personality