Mary Clark Navarro Portfolio Copywriting Content Marketing Brand Marketing Marketing Strategy
Copywriting
Methodist Healthcare: Living Well Network
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My Role
I served as the lead copywriter on this project, working directly with software developers and designers.
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Client Project Needs
Methodist Living Well connects people to behavioral health resources, educates people about mental health and advocates for more communication and resources for mental health. The client wanted to update the copy to be more conversational, engaging, and inclusive.
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My Approach
I studied the target market's needs, pain points, challenges, and expectations as well as the healthcare network's objectives. Collaborated with designer and developers to deliver a cohesive approach.
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Final Result
Conversational content that is sensitive to audience's needs and further enhances the healthcare network's brand voice.
Content Marketing, Brand and Marketing Strategy
Financial Whitepaper
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My Role
I served as the Content Marketing Strategist.
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Client Project Needs
Create a conversion-ready lead magnet for target market (financial execs) based on primary sources and internal research
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My Approach
Collaborated with product marketing leads, CMO, and VP of Brand Marketing. Content based on internal IT expense management research, customer surveys and interviews, and leading technology research firms. Managed entire content production process from topic generation to publication.
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Final Result
Evergreen lead magnet primed for lead generation campaigns
Content Marketing, Brand and Marketing Strategy
Archer Health Website Launch
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My Role
Content Marketer and Copywriter
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Client Project Needs
Launch new website for ondemand, onsite healthcare company
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My Approach
Interviews and collaboration with client contact. Collaboration with designer, developer, project manager. Exploration of target market and personas.
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Final Result
Accessible, engaging copy; brand voice, tone, and personality
Content Marketing, Brand and Marketing Strategy
Dixon and Dixon Transportation Website Relaunch
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My Role
Content Marketer
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Client Project Needs
Completely update website look and feel, brand voice and tone
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My Approach
Direct collaboration with client and designer, audience research, brand research
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Final Result
Professional, conversion-ready copy with strong brand personality
Marketing Strategist, Content Marketer, Copywriter
Lokion Website Relaunch
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My Role
Marketing Strategist, Content Marketer, Copywriter
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Client Project Needs
Completely research outdated website with new service lines, new personas, copy that fits brand personality
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My Approach
I managed the project with developers, designers, and Chief Revenue Officer. Did brand research, personas, market research, worked with subject matter experts, etc.
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Final Result
Completely refreshed site that aligns with brand values and personality, speaks to audience needs and expectations, and highlights key differentiators
Content Marketing, Brand and Marketing Strategy
Your Next Big Project
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My Role
Content Marketer
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Client Project Needs
Completely update website look and feel, brand voice and tone
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My Approach
Direct collaboration with client and designer, audience research, brand research
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Final Result
Professional, conversion-ready copy with strong brand personality